Hugh Tilts, You Tilt, We All Tilt

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Hugh MacLeod is an ambitious man. I like ambition in intelligent people.

YOU WANT TO REACH PEOPLE ON A HUMAN SCALE. That’s what Madison Avenue keeps forgetting. That’s what Madison Avenue can’t get their head around, because their business model has no credible answer for it.
Part of my agenda here is putting ad agencies out of business. Or at least, trying to.

Hugh wants to replace the monarchy with a more democratic model. I love the humanism in this vision. But my goals differ form Hugh’s, in that I want to help bring these changes to life inside the business.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.