Hugh MacLeod is an ambitious man. I like ambition in intelligent people.
YOU WANT TO REACH PEOPLE ON A HUMAN SCALE. That’s what Madison Avenue keeps forgetting. That’s what Madison Avenue can’t get their head around, because their business model has no credible answer for it.
Part of my agenda here is putting ad agencies out of business. Or at least, trying to.
Hugh wants to replace the monarchy with a more democratic model. I love the humanism in this vision. But my goals differ form Hugh’s, in that I want to help bring these changes to life inside the business.