Author, educator and art director/brand strategist, Robin Landa, spoke with some of the industry’s top creative directors and compiled their best advise in a downloadable document available from Amazon.com for $0.49.
Here’s a small slice:
Robin Landa: “What’s your philosophy about advertising?”
John Butler: “It has to be likeable. It has to inform and inspire. It has to have some emotional hook to it that makes consumers interact with it. It can’t talk down to the consumer. There’s a great quote—although I can’t remember who said it—but it’s hanging on my door: “He who writes the stories defines the culture.” I think that pretty much sums it up. We are given a voice, and we have to be responsible in how we use that voice.”
Butler, a partner in Sausalito’s best agency, nails it in his succinct dissertation.
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you need to make this site interesting for readers like me
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this dooesnt tell me how to make an add….
Hi,
How do I make ads for my site?
http://thefortune39.com/uncover/exactlist
Any help?
YOU SUCK THAT DOESNT HELP ME AT ALL NOW IM GONNA GET A F BECAUSE YOU DIDNT TELL ME HOW TO MAKE AN ADVERTISEMENT. I HATE YOU AND YOUR STUPID PIECE OF CRAP WEBSITE. GO DIE!!!!!!!!
> 🙁
FEELING AHAAAAAAAAAAAAAAAAAAAAAAAAAAA
Its absolutely correct..
In few words u summed it all
Nice
Thanks!
do you want a feeder or advisor
grow up