Hitting Up The A-List Does Not A PR Strategy Make

From Phil Gomes:

A whole bunch of people are talking about this article from a magazine I don’t read.
Reminds me of something that started early in my career. Something I called “Wall Street Journal Syndrome.”
Even as a junior employee, it astounded me how a PR team could pole-vault over every expectation and every conceivable measuring stick, only to allow themselves to get beaten up for not getting a “hit” in the corner office’s favorite elite publication.
I thought things would’ve changed. I mean, the advent of social media is what kept me in PR.
Nope. You see, these days, we have the so-called blogger “A-list,” a desire to achieve same, and, as Henry Rollins once said, it’s just a case of the mouthwash swishing over to the other cheek.
Sure… On one hand, people who “get it” say that it’s not about pitching “elites” and such but, on the other, there’s just so much energy about “A-listers” or “influentials” or what-have-you. Compound that with some fairly insincere denials that such status matters, and you’ve got a recurring cerebellum-itch that vexes this funny-looking bald man to no end.

I love that Rollins quote! And the Gomesian wisdom.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.