With no more interesting man to lean on, Dos Equis has lost its mojo. Corona never had much mojo to begin with. Which brings us to the Mexican beer of the moment—Modelo Especial.
The brand’s new made-for-America ad campaign hits many of the right notes. For instance, the line, “It doesn’t matter where you come from, it matters what you’re made of,” is about the beer and the people who choose to drink it.
There is a touch of defensiveness in this work, but who can blame any Mexican-American for feeling on edge right now? We live in a hostile time where hatred of “the other” has become politically fashionable. It’s enough to drive a person to drink copious amounts of of Mexican-made beer.
Previously on AdPulp: Discover the Especial