Mountain Valley Spring Water is “the healer and hydrator of leaders, fighters, legends.” It’s a bold statement from a proud, long-enduring American company. One based on historical fact.
Elvis used to ask for a six pack of Mountain Valley Water before every performance.
Sinatra also favored the water.
And Secretariat famously drank Mountain Valley Spring Water when he trained for and won for the Triple Crown.
The water, which comes from a naturally-occurring spring 12 miles from Hot Springs, Arkansas is clearly the liquid of legend. The old school brand is also highly relevant today, and available in stores and restaurants around the country.
In 2016, the U.S. bottled water sales volume came to about 12.8 billion gallons – the highest volume of bottled water ever sold in the United States. The U.S. market has undergone a major transformation since the early 1990s when most produced bottled water came from smaller, regional operating companies.
Mountain Spring Water has been bottled continuously since 1871 and while ownership has changed hands a number of times, the company is currently owned by Clear Mountain Spring Water Company of Little Rock, Arkansas.
Rising concerns regarding sugar and artificial sweeteners in carbonated drinks is playing a primary role in driving product demand. The mineral water segment accounted for a market share of approximately 38.0% in 2016 and is likely to expand at a healthy compound annual growth rate (CAGR) in the next few years.
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