Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s been used before, by another company, for an entirely different purpose. Nevertheless, the use of stock is expedient and affordable, and with great art direction, good things can come from it.
For instance, Goodby Silverstein & Partners and Adobe challenged four digital artists from its Behance artist community to faithfully and intricately re-create lost, stolen or destroyed art using just Adobe Stock photography inside the Creative Cloud.
The artists and their assigned pieces of art included Karla Cordova (Ecuador) and Frida Kahlo’s The Wounded Table; Jean-Charles Debroize (France) and Caravaggio’s Saint Matthew and the Angel; Mike Campau (US) and Karl Friedrich Schinkel’s Cathedral Towering Over a Town; and Ankur Patar (India) and Rembrandt van Rijn’s The Storm on the Sea of Galilee.