Google Rolling Out Radio Ads on Adwords

Google has finally integrated their radio advertising platform, driven from their acquisition of dMarc Broadcasting, into their AdWords program. A beta program is currently underway and ads are being run in several markets.
AdWords audio brings the same bid-based advertising to radio networks and offers targeting by demographic, location and station type. The AdWords systems also allows ad spend tracking via the same interface which has made Google AdWords one of the dominant Pay-Per-Click providers. Interestingly enough, Audio Ad buys can be segmented by the previously mentioned targeting but targeting by a specific station is unavailable as Google will not reveal station call signs.
Any visitors using Audio Ads or have heard them in their markets?



About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.