Gawker Joins The Mainstream

Yahoo News will begin to feature content from Gawker Media. Which means the snarkiness found on Gawker Media sites like Wonkette and Defamer will now share equal footing with stories filed by MSM institutions like Associated Press.
According to MediaPost, Scott Moore, Yahoo!’s head of news and finance, said the idea to add Gawker came up over dinner with its founder and publisher Nick Denton. “It seemed like a natural thing to do.”
[via Micropersuasion]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.