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Freakonomics For Supper

Steven Levitt, a University of Chicago professor and author of Freakonomics, will share his insights on how ad executives can tell if their ads are working at an invite-only workshop at the Hyatt Regency McCormick Place later today. The event is the first of three to be conducted by the Advertising Research Foundation.
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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.