Fabulous Hairballs

Have you seen Blow Out on Bravo? It’s all about Jonathan Antin, hairdresser to the stars, and his product launch. In other words it’s a 60-minute commercial.
Here’s a quote from the man himself on his QVC appearance:

People that watch the show know that I am not normally at a loss for words, but QVC is huge. Once they started telling me that the channel is in 87 million homes, I started to see it as a huge stepping stone. That was a little frightening at first. But, you know what, you got to just go for it. I knew I could do it. It was in me. I just had to stay in the moment and be about the hair.

p.s. Did you know QVC stands for Quality Value Convenience? You learn something every day.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.