Email Battles For “Killer App” Heavyweight Title

Buzz Machine and Fresh Inc. are running stories on the rumored sale of DailyCandy, a free daily e-mail newsletter and website, that purports to be the “ultimate insider’s guide to what’s hot, new, and undiscovered — from fashion and style to gadgets and travel.”
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Bob Pittman, former chief operating officer of AOL Time Warner, bought controlling interest in Daily Candy for $3.5 million. The rumored sale price is $100 million.
Jeff Jarvis of Buzz Machine says:

There’s a syncopation at work here. Email is still hot with advertisers, who finally understand it, and so they value it and pay. They will understand and value the distributed web next.

Whether this deal gets done remains to be seen. But the valuations, while specualtive at this juncture, appear to be another sign that Bubble 2.0 is on the horizon.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.