Dude, Where Are My Coupons?

from Newsday: A year after revelations of dumped papers led to lawsuits and federal investigations, dozens of bundles of a free Newsday advertising circular were found in an abandoned lot in Islip this past weekend.
Stacks of the Newsday Food Extra, a package of features, advertising circulars and coupons delivered free to non-subscribers, were visible in a box-trailer in an industrial area of Freeman Avenue off Spur Drive in Islip.
Photos of the bundles show the papers were dated May 21, the day they were discovered, meaning they’d been dumped recently.
While the papers are delivered free, Newsday charges advertising rates based in part on the pledge to deliver copies to targeted residents.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.