Dog Poop Girl Taken To Task

Washington Post: If you no longer marvel at the Internet’s power to connect and transform the world, you need to hear the story of a woman known to many around the globe as, loosely translated, Dog Poop Girl.
Recently, the woman was on the subway in her native South Korea when her dog decided that this was a good place to do its business.
The woman made no move to clean up the mess, and several fellow travelers got agitated. The woman allegedly grew belligerent in response.
One of the train riders took pictures of the incident with a camera phone and posted them on a popular Web site. Net dwellers soon began to call her by the unflattering nickname, and issued a call to arms for more information about her.
According to one blog that has covered the story, “within days, her identity and her past were revealed.
Howard Rheingold, who studies and writes about the impact of technology on the behavior of groups, said the debate should begin with an understanding that the rules of privacy have changed.
“The shadow side of the empowerment that comes with a billion and a half people being online is the surveillance aspect,” he said. “We used to worry about big brother — the state — but now of course it’s our neighbors, or people on the subway.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.