Digits Piling Up


Media and entertainment conglomerate NBC Universal Monday said it would acquire iVillage, operator of a network of websites for women, for $600 million in a bid to bolster its Internet strategy.
The deal, expected to close in the second quarter, underscores the ambitions of established media companies to establish a presence on the Internet as the medium develops into a bona-fide alternative to traditional media for both programming and advertising.
Rupert Murdoch’s News spent $580 million to buy Intermix Media, the owner of online teenage network MySpace.com, and about $650 million for video game fan network IGN Entertainment.
Viacom bought youth-oriented online games site Neopets and short-films site iFilm. Web search properties have also been hot, with New York Times buying About.com for $410 million, and IAC/InterActive paying nearly $2 billion for for Ask Jeeves.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.