Digits Piling Up


Media and entertainment conglomerate NBC Universal Monday said it would acquire iVillage, operator of a network of websites for women, for $600 million in a bid to bolster its Internet strategy.
The deal, expected to close in the second quarter, underscores the ambitions of established media companies to establish a presence on the Internet as the medium develops into a bona-fide alternative to traditional media for both programming and advertising.
Rupert Murdoch’s News spent $580 million to buy Intermix Media, the owner of online teenage network MySpace.com, and about $650 million for video game fan network IGN Entertainment.
Viacom bought youth-oriented online games site Neopets and short-films site iFilm. Web search properties have also been hot, with New York Times buying About.com for $410 million, and IAC/InterActive paying nearly $2 billion for for Ask Jeeves.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.