Officially, Mr. Wendy’s gets the boot. Effective end of the month (via AdAge). Same-store sales dropped 5.8% in October. Don Calhoon, Wendy’s Executive VP of Marketing, says Wendy’s is “refocusing its advertising direction to more prominently position Wendy’s food and heritage of quality.”
Wendy’s, you have the best burgers of the big 3 and the founder, the late Dave Thomas, was very well respected; not only in the fast food world, but within the circles of social change with the Dave Thomas Foundation for Adoption. Why did you change your focus (away from the heritage and quality) in the first place?