The 113-year-old group shut down in December 2004 as a result of flagging membership. Leaders and members said the group had been too slow to respond to changes in the industry. Many people – particularly those in smaller boutique agencies – no longer saw the value of membership. A slow economy also put pressure on agency budgets, leaving little left for membership fees, they said.
The article points out that members of the Denver ad community are working to revive the club.
As a creative, I always wonder if it’s worth my time to join these clubs. Many markets have clubs dedicated to the creative community, which certainly splinters the membership. In fact, Denver is one of those markets. Art Directors Club of Denver has long conducted a better awards show than the local ADDYs. So, the question remains…does Denver need an Ad Fed?