Denton Scores European Distribution Deal

According to Micropersuasion, Nick Denton of Gawker Media–the English bloke who loves to poo poo the business of blogs–has struck a deal with VNU to distribute Gizmodo’s content in Europe.
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Gizmodo’s content will be translated from English into 6 additional languages, then augmented with local coverage for each market. Besides English, now will be available in French, German, Dutch, Spanish, and Italian and covering the Belgium market in Dutch as well.
VNU is a global media giant with over 140 print publications and website equivalents. Adweek, Brandweek and Mediaweek are all VNU titles.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.