Dear Sophie

Savvy stuff from Google with their latest TV spot for Chrome, Dear Sophie. I think it actually fails a bit in getting the message of Chrome across, with the entire focus taking place within in Gmail. But it also reinforces just how pervasive – like it or not – that Google has become in our lives.

Bonus, it appears Google may have tipped their hat to their rumored social play +1. If you pay attention in the video at about the :50 mark, you’ll clearly see an extension icon for +1 in the top right of the browser.

How many parents of little ones watch this and think they might start writing to their kid(s) via a destination email account?



About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.