Citizen’s Media Growing By 20,000 Sites A Day

Modern Marketing says, there is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead.
It’s called Citizen’s Media or Consumer Generated Media and is the result of cheap, accessible digital publishing tools being available to a mass market for the first time.
Or as respected US commentator Jeff Jarvis puts it, “people now own the printing press and the broadcast tower and the barrier to entry to media has been blown away.”
Blogs are the highest profile type of Citizen



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.