Fallon’s Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday.
Coupons are boring. You can’t do anything creative with them. And there’s no chance in hell for any kind of industry recognition. Unless, you rewrite the script in the wee hours of the night at Crispin. Then something good can happen. Whopper Sacrifice, a new Facebook app from BK and their friends in Miami/Boulder, is […]
[via Times Widgets]
Click the “News” button on the widget above. Looks like our work here is being used to promote a series of conferences on Social Advertising. Am I psyched? I want to be. Maybe if we got something for it, other than exposure, I would be.
Our friend, Catharine P. Taylor, wants the virtual you to go clubbing and then report back in the morning. Check that. Coca-Cola wants you to do so. Catharine P. Taylor wants to report on the action, or lack thereof. image courtesy of Mashable Here’s what she’s saying so far: …if you believe that one thing […]
According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills. A&E, Electronic Arts, Viacom’s Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets. “Content and functionality are the new creativity—it’s not about […]
According to Ad Age, the CondeNet division of Conde Nast has decided to turn its Flip.com business model on its head — and cut headcount from 18 to two in the process. CondeNet yesterday said its focus for Flip, a 10-month-old virtual scrapbook site for teen girls, would shift to ad-supported Flip applications that run […]
The world is made for widgets of all sorts. Facebook widgets, desktop widgets, mobile widgets, etc. According to The New York Times, there’s a new place for widget enablement—right next to your sleeping head. The simplest way to describe the Chumby is as an Internet-enabled alarm clock. It actually is a Linux-powered, WiFi-connected computer with […]
Our friends at Talent Zoo supplied us with a new Jobs widget now on display to your right. Here’s wishing ad peeps in need a happy and healthy job search. On a side note, Talent Zoo has been our number one corporate sponsor over the past three years. Aside from the fact that we get […]
Canadian firm NewspaperDirect, the leader in same-day international newspaper distribution, is now offering the Adget, a new kind of ad that allows online readers to interact with a business – make an appointment, book a restaurant table, even order a product – without ever leaving the newspaper site. NewspaperDirect expects this to appeal to local […]
According to The New York Times, Google is introducing a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network. Marketers can use space within these display ads on Google’s network to show videos, offer chats with celebrities, play host to games or other activities. If consumers like […]
The Wall Street Journal picked up on a study by Alloy Media + Marketing that reveals kids attitudes toward advertising on “their” social networking pages. Not surprisingly, preteens and teenagers don’t like banner ads and other interruptions from marketers. But the study found that in the right circumstances kids enjoy playing with ad-related features on […]