Want To Make Money Online? You Need Fruit That Talks

According to The Wall Street Journal, Annoying Orange, a web series from Dane Boedigheimer is a BIG, BIG hit. Mr. Boedigheimer, a North Dakota native who moved to California to work in film, now collects ad revenue, sells T-shirts and has an agent exploring spinoffs, all for a character that didn’t exist until October. He […]

Talking Tech With Jesse Draper

Mike Cassidy of Los Angeles Times characterizes Jesse Draper’s Silicon Valley-based talk show as a weird relief. The Internet talk show, called “The Valley Girl Show,” is weird all right. And goofy and silly, and it’s on the Internet, for God’s sake, the province of skateboarding cats and viewers with gnat-like attention spans. But it […]

Appetite Appeal Flew The Coop At Denny’s

Once upon a time in America, it made sense for restaurants to entice customers with their food. But now we live in a time of cheap production and no-cost distribution–a fact which leads to spots like this. [UPDATE] David Gianatasio of Adfreak also posted this spot and said, “This stuff is so forced and self-consciously […]

McTainment Down Under

Fun, play-time and a focus on characters have always been part of the McDonald’s brand experience. To me, it makes sense to bring these brand attributes out in episodic video for the social space. Six days ago we ran a story about episodic content in McDonald’s northnermost regions, I’ll Have A Coke, And Some McMedia. […]

Entertain & Inform, Then Entertain Some More

Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, […]