Rated Red Is A Media Magnet for Millennials

Well made media is a mirror. Programming that truly connects on a meaningful level often does so because it reflects images of self. According to Campaign, Complex Networks realized that they could reach underserved segments of the online viewing market by showing “selves” that were more reflective, and therefore more relevant to the intended audience. […]

Real Characters “Born in Los Altos De Jalisco”

CAZADORES is a spirit with character. Now, the brand is turning to characters with spirit to star in its “Born in Los Altos De Jalisco” web video series. All eight characters featured in the new series embody the inherent sense of pride and personality that makes Arandas—the birthplace of Tequila CAZADORES—a magical place in Mexico […]

The Edge of Farming Looks At What Many Of Us Rarely See

Moving out here to Washington state last year, I’ve noticed that many local farmers have a higher profile than in other states, thanks to farm-to-table restaurants and farmers markets. But in general, I (and I suspect most city dwellers) have very little understanding of modern farming. Farming advocates are trying to change that, launching a […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

Teens Tell Teens To Be Safe Behind The Wheel, Because Allstate Wants Them To

Elephant Filmworks, a full-service production and post-production film company founded in Chicago, recently produced an eight episode teen-centric web series called “The Lines” for Allstate Insurance. Here’s the first episode, which was released in January: Here is episode 2, also from January: “The Lines” is meant to speak to young drivers and empower them to […]

What Do You Call Reality TV When It Veers From Reality? A Commercial.

“Cooking With Emeril Lagasse’s Attorney” and “Cooking With A Guy Who Looks A Bit Like Emeril Lagasse” from new Philadelphia Cooking Creme have close to one million views on YouTube. Aside from the YouTube love, Friend of AdPulp, Vinny Warren, and his team at The Escape Pod are also feeling the love from an unexpected […]

Corolla Wants To Be Your First Car

Today Break Media and Toyota introduce Standup Stories “My First Ride,” an original Webseries featuring six comedians as they share the story of their first car experience. The Webseries was filmed with a live 75-member audience at Hollywood’s historic Improv comedy club. Break Media’s Creative Lab, Toyota, and Saatchi & Saatchi led the creative process […]

Live Webisodes Are Totally Interactive

Tubefilter asked Jason Calacanis, CEO of Mahalo.com, a human-powered search engine, about the new “land grab” going on in web shows, and if the internet isn’t over-saturated with content (of all sorts) today. Here’s his response: Most podcasts have a life cycle where they publish for three or four weeks consistently, then people do a […]