It’s Social, It Won’t Bite

John Bell, who heads up Ogilvy PR’s global 360° Digital Influence team, touches on the difficulty of selling social media plans to mainstream clients. Many brands and businesses want to take advantage of social media – influencer outreach, activation of networks or communities and radical visibility – to fill out their marcom plan. They are […]

Can Interactive Shops Step Up?

It’s been my experience when talking to interactive shops and looking at their work that they’re more focused on executing ideas rather than brand-building strategies and initiatives that can be used across all media. They’re good at what they do, but it’s a niche, and they’re not scrambling to hire the right people to change […]

Facebook Does An About Face On Social Ads

Well, that was fast. Just three weeks in to the glorious future of advertsing as reinvented by Facebook, the soc net is stepping off. Adweek frames the situation. Under mounting pressure from consumer privacy groups and its own community, Facebook has moved to scale back its plans to publish accounts of its users’ purchases and […]

The A-Word

Steve Rubel reminds Web 2.0 firms of a harsh truth they may not want to face. Nearly every online start-up you can think of is basing their business model on advertising. It’s as if your digital budgets are a bottomless pot of money with more than enough to go around for everyone. Ask any of […]

Blocking Ads On The Web

Today’s New York Times takes a look at the implications of AdBlock Plus, a Firefox plug-in that keeps ads from appearing on the browser: The larger importance of Adblock is its potential for extreme menace to the online-advertising business model. After an installation that takes but a minute or two, Adblock usually makes all commercial […]

Here Come The Ads On Facebook

From Wired, although I’m sure you’ll hear it all over the place today: Facebook plans to unveil a new advertising scheme later this fall. According to a recent Wall Street Journal report, Facebook is planning a system that will target ads based on the wealth of information people have placed in their Facebook profiles. The […]

YouTube To Get Ads. Sort Of.

Google didn’t pay $1.6 billion for nothing. From USA Today: Here’s how it works: Sponsors and video publishers apply to participate at Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second “pre-rolls” but as “overlays” — which look a lot like the little messages […]

AOL Needs Ads

I remember the glory days of the mid 90’s, when America Online was my on-ramp to the information superhighway. I paid them every month, lots of people did. Floppy disks and dial-up modems were everywhere. I tell ya, I don’t even think about AOL anymore. This CNET news article suggests that AOL is having trouble […]