My first reaction to this story is that if anything could kill off interactive marketing, it’d be this: Some customers of Time Warner Cable in Beaumont, Texas, may soon end up paying more for their Internet access than other customers. In a test of metered Internet access that’s set to begin Thursday, subscribers who go […]
This Ad Age article about Subaru caught my eye: Subaru of America is moving its digital account from one of the industry’s hottest specialists, R/GA, to its Interpublic Group of Cos. sibling, Carmichael Lynch, Minneapolis. The business moved without a review and was part of a consolidation. Subaru had no issues with R/GA, a spokesman […]
From Wired News: Targeted ads might be a brass ring for the online marketers, but consumers just aren’t buying it. According to a recent Harris Interactive survey, 59 percent of Americans take exception to Microsoft, Google, and Yahoo tracking their online activities for marketing purposes. The nationwide survey was conducted with the help of Dr. […]
Laughing Squid is liking this video from Gary Vaynerchuk. How about you? Do you buy that communications technology can and will work wonders for the forces for good, while exposing the evil-minded for the cretin that they are? I like the concept. But it seems like a bit of a reach.
BusinessWeek took an interest in Clay Shirky’s new book about what happens when people are given the tools to do things together, without needing traditional organizational structures. In his book, Here Comes Everybody: The Power of Organizing Without Organizations, author and NYU faculty member Clay Shirky describes the profound impact of social technological tools on […]
I’ve long said that major corporations and marketers simply don’t want to “join the conversation,” so to speak. They’d prefer not to engage in two-way dialogue with their customers and would just as soon keep the one-way megaphone. But now comes a very persuasive little handboook for those very marketers, The Open Brand: When Push […]
This week’s Advertising Age is nearly entirely devoted to issues surrounding digital marketing and web advertising. I highly recommend it. There’s a lot of good stuff to read, and the Ad Age staff did a great job covering as much of it as they could. It’s both a high-level look at the state of digital […]
Tomorrow marks the official launch of Hulu, which is the latest move to provide full-length TV shows and movies via the Web. And it has some big names behind it: Hulu, the online video joint venture of News Corp and General Electric’s NBC Universal, will make its public debut on Wednesday with programming from Time […]