UnMarketing: An Odd Title But A Better Book

I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn’t expecting much from Scott Stratten’s UnMarketing: Stop Marketing. Start Engaging. “UnMarketing” sounds, well, unctuous. But I was surprised as to how much I enjoyed it. First and foremost, Stratten has a good sense of humor […]

Tracking the Rise of Tracking

As digital and mobile become more prominent, it’s getting more personalized–or more intrusive and creepy, depending on how you look at it. Can creatives hold their own in a world where databases of consumer information and tracking behavior are king? In the advertising industry, we’ve convinced ourselves that more habit tracking and personal data is […]

Marketing In The Moment Looks At Right Here, Right Now

Advertising agencies are quickly developing a reputation for acting slowly. Sure, some days it feels like work gets produced fast and on the fly, but today’s reality is that you can create ads and other content in a matter of hours and days, not weeks and months. Many agencies aren’t built for that. But for […]

Wild West 2.0 Helps You Keep An Eye On The Intertubes

It’s very true that everything you do or post on web, along with everything that’s said about you, lives forever and can spread like wildfire. The law is always several steps behind technology and it’s incumbent upon you, or your business if you own one, to make sure you’re protected. Which is a perfect reason […]

The On-Demand Brand Takes A Good Look At The New Media Landscape

Although it’s one of many new books about the new era of marketing, there’s a lot of great material in The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson. Mathieson’s book is chock full of good recent examples of new media and the power of new forms […]

Marketing 3.0 Prepares For A World Where Brands Do More Than Sell

I’ll admit that anything with a “2.0” or “3.0” in the title gets off on the wrong foot with me, because it just sounds so stuffy. And there’s a lofty goal in the basic thesis of Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, who claims that this new era […]

Are Free Tunes Worth Watching Ads For?

The premise of FreeAllMusic.com is very simple: view an ad, download a song. The Atlanta Journal-Constitution reports: Richard Nailling, the company’s CEO, has been selling the idea to advertisers and music labels, including Universal Music Group, one of the world’s biggest music companies. Lionsgate Films, Warner Bros., LG and Zappos have signed up to advertise. […]

What’s The Point?

Today must be challenge the orthodoxy day on the Web. I love it. Guest writing on Ad Age, Judy Shapiro says we can do better than to refer to advancements online as “Web 3.0.” After all, it’s the same Web it was yesterday, just with more cool shit than ever before. …there’s a proverbial fly […]