I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]
Viral + Buzz
Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]
Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver.
Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they’re too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, […]
According to The New York Times, Steve Pacheco, director of advertising at FedEx, believes “lunchtime is the new prime time,” a fact which led him to supply BBDO-made, YouTube-distributed infotainment starring Fred Willard. The Times says the shipping company needs a successful campaign. Pummeled by the downturn and high fuel prices — not to mention […]
According to AdAge, Zack16 and his missing man parts is an effort to sell more Tampax. “It was inexpensive for us to do this one little effort and kind of get a feel for how much pickup it gets, if it goes viral or if it doesn’t,” a P&G spokesman said. Leo Burnett is the […]
Zach Galifianakis, Tim and Eric in Absolut Zach (Part One) from Zach Galifianakis The New York Times Sunday Magazine ran a feature on comedian Zach Galifianakis a couple weeks ago. In the piece, author John Wray mentions the Absolut Vodka “ads” Galifianakis did. The resulting three sketches, made in collaboration with the absurdist comedy duo […]
The lyrics herein are brilliant: Sung to Don McLean’s “American Pie”, this 19 stanza song was written and produced in just one day by “L. McDuff”.
In a culture awash with self-help books and DVDs, Tony Robbinsesque seminars, and late night pitches on TV, Leroy Smith really has little to worry about. That’s because his infomercial is simply better than all the rest. Learn more at GetYourBasketballOn.com.
A band like Phish with legions of loyal followers doesn’t need advertising. But they have it anyway…