I like a book site where the first chapter, or first few chapters, are available to download as a PDF. Books are small investments. The free PDF is a prospectus.
Viral + Buzz
Big Idea, “Your connection to the communications arts,” is a trade magazine established in 1993 to “help creative advertising and corporate in-house professionals [creatives] excel in the business by providing industry insight, supplier information and networking opportunities.” On Friday, I was contacted by a reporter for Big Idea and asked several questions about AdPulp. I […]
If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation. Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly.
Sun Times advertising columnist, Lewis Lazare, just phoned to ask me several questions about AdPulp, blogs, my industry experience and whether I wouldn’t prefer to be writing the great American novel. Look for his write up next week. It will be interesting to see how he breaks it down. He can be a tough critic, […]
AdPulp has been live for a day now, and already two top influencers have dropped by to comment. Steve Hall of Adrants and Steve Rubel of Micropersuasion. This is the “internet speed” I’ve been hearing so much about, but not experiencing in previous blogger incarnations. The answer is a tight focus. By concerning ourselves with […]
Here we are on night one, and we can already report a reader. Thanks to Steve Rubel, “Mr. Micropersuasion,” for dropping by and for linking to us.