Fines Levied In Boston Case

According to the Washington Post, parties responsible for last week’s viral marketing “bomb scare” have a hefty price to pay for their actions. Turner Broadcasting Systems and a marketing company have agreed to pay $2 million compensation and apologize for their advertising campaign that caused a widespread terrorism scare. The agreement with several state and […]

Microsoft’s Different Drummer

The New York Times explores Microsoft’s attempt to “go viral” with its new operating system, Vista. Marketers are turning to unusual, often little-known personalities who offer the kind of novelty and freshness that young people might blog about, link to and comment on in chats: in other words, make viral on the Internet. Demetri Martin […]

Enroll In The Viral Learning Center Today!

[via Spike Jones]

Send Someone A Coke-Sponsored Holiday Video

Coca-Cola has developed a holiday greeting campaign on YouTube. At YouTube and The Coca-Cola Company, happiness is our daily mission. That’s why we’ve created the Holiday Wishcast. No matter what you celebrate, holidays are about sharing happiness with friends and family. [via Adverblog]

How Long Before Your Client Asks For A Flog?

Online Media Daily reports that Sony released a statement yesterday acknowledging that their blog was phony. They have yet to admit how lame the stunt was. What I always wonder in these situations is where was the agency’s head? Was it their idea? Did they counsel vigorously against it? The article brings to light […]

P&G Goes Viral

The New York Times takes a closer look at P&G’s increasing embrance of viral videos that venture into subjects that the marketer wouldn’t have previously embraced, like one that discusses menstrual cramps: The campaign started with small classified ads in newspapers around the country, which all carried the same eye-catching headline, “Men: Are You Suffering […]

Proof That $200 In Linkbait Works

Gaebler Ventures is a business incubator and holding company with an emphasis on seed-stage and early-stage investments. The Chicago-based partnership has invested in companies since 1999 and has established numerous innovative and market-leading enterprises. Which is all fine and good, but what will surely be of even more interest to AdPulpers everywhere is the fact […]

Starbucks Pays It Forward

Advertsing Age looks at a coffee giant’s random acts of kindness. Don’t be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital. They’re certainly not your typical holiday-stocking stuffers, but Starbucks is using such happy acts to […]