Nielsen Buzz Metrics is stripping some of the gloss from the fledgling field of Viral and Buzz Marketing. According to their latest findings, high blog interest, or buzz, around new product launches is tightly linked to paid media spending. “Splintering media sources along with emerging consumer-generated media are challenging one-way, mass-media advertising models,” said Robert […]
Did you know that Brand Flakes for Breakfast and Make the Logo Bigger are related? Yep. And not just that, they’ve leased an innocent van, covered it in Plaid and are now en route to Dallas, TX via New England. Strange, I know.
Where’s My Jetpack sees too close a connection between this viral video made by a young man in Montana and the above spot for Altoids made by Leo Burnett. George Parker would call this an “homage.” I call it a hosejob.
USA Today looks at The Onion’s foray into web video. Having already blossomed as a newspaper, website and book publisher, The Onion — perhaps the most dominant provider of fake news anywhere — is bringing its brand of humor to the hot medium of the moment: Online video. The dispatches on the Onion News Network, […]
Have you been following the Blendtec YouTube story? Adweek has. Blendtec, a small Utah blender maker, is a certified cult hit with the YouTube generation, with its product demonstrations drawing 15 million views since debuting in November. Without the marketing budget of larger rivals Hamilton Beach and Waring, it turned to something it’s long done: […]
The New York Times looks at Next New Networks, a New York-based Internet start-up run and backed by former executives of MTV and Nickelodeon. NNN plans to offer a series of video-oriented Web sites — what the company calls micro-networks — on niche topics like do-it-yourself fashion, comic books, car racing and cartoons. The video […]
Adotas is running an interesting article about a band’s viral marketing efforts on the web, but not the DIY variety. No. Nine Inch Nails is employing 42 Entertainment, an agency with alternate reality gaming experience, to do it’s bidding. The shop creates “monetized entertainment experiences” and recommends things like “hiding in plain sight.” Story elements […]
The term “meme” was first defined by Richard Dawkins in 1976 as “a unit of cultural information” spread from one mind to another. In other words, it’s a viral idea that eventually becomes common knowledge. Now, Silicon Valley marketing guru, Tom Hayes, updates the viral lexicon with a new term, “beme.” A meme is old […]