Directors and their production companies are starting to offer episodic video to show brands just how rich a space exists between the 30-second spot and a feature film. Undercover Cheerleaders by HungryManTV is a good example of this kind of content offering. Undercover Cheerleaders – Selling Sh*tby hungrymanTV Hungry Man is one of the most […]
Congrats to the DDB team in Chicago, whose “Swear Jar” ad for Bud Light has just won an Emmy. We tried this at our office for a little while. I kicked in $10 a week to proactively cover my foul mouth.
I’m a bit late to this party, but from what I can gather Microsoft Digital Advertising Solutions desired to say that “digital media is not about technology but about quality of communication.” So they commissioned a video from Geert Desager, a Microsoft Trade Marketing Manager in South East Asia to Bring the Love Back. [via […]
The lowly penny gets no respect. But Office Max wants to change that. To get the word out that pennies are currency too, The Escape Pod, on Office Max’s behalf, sent a redheaded man armed with a suitcase full of pennies into the mean streets (and stores) of New York. See more “Penny Pranks” here.
Pop17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity. TechCrunch, Virgin America and Perkett PR sponsor the show. The show’s host, Sarah Austin has an extensive Wikipedia entry. The sentence on Wikipedia that got my attention is: In the tradition of Paul Krassner, she sometimes […]
According to San Francisco Chronicle, popular web video series like “Break a Leg,” are not being shown the money. Even with a YouTube partnership, contest winnings from Internet video clearinghouse Metacafe and other recognitions, “Break a Leg” has grossed about $2,500 for two years’ work. This is a show with an average monthly viewership of […]
The video above shows five different driving instructors going ballistic on a kid who won’t stop talking on his cell phone. But what’s simply funny to some is actually part of a new interactive marketing strategy from Parrot, a European-based bluetooth technology company. According to Feed Company, the video was designed by Parrot’s agency GroundZero […]
According to Ad Age, content producers and the world’s most popular video site are working together to become more successful. Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of […]
Stuart Elliott points to Coors Light’s efforts to reach beer drinkers on Facebook, MySpace and YouTube. When it comes to the new media, “Everyone, particularly in offline businesses like ours, is still in a very experimental phase,” Andy England, chief marketing officer at Coors Brewing, said. “We, along with our agencies, are trying to learn […]
Are you hip to Fast Company’s move into consumer-generated video? Actually, I hesitate to call it that. Is Scoble a consumer? What about Shel Israel? They’re not Directors of Photography, that’s for sure. Maybe it should simply be called DIY video. For some strong opinions on this venture, click over to Loren Feldman’s video rants.