McCann Invites Clients To Its Barrio

McCann is unveiling a new division this month, called Barrio, that will specialize in marketing products to those on the bottom rungs of the economy, from Mexico to Chile. According to The Wall Street Journal, McCann’s move comes as multinational companies increasingly consider such “emerging consumers” as a big opportunity. But these consumers’ tastes, habits […]

Doing Some Housecleaning

We are in the process of launching the redesigned The home page should be working as you’ve come to expect, if not quicker to load. The archives and permalink pages are in the queue and should be arriving shortly. If you find any oddities, please let me know using either the Tips link on […]

The Information Age Marketing Plan: Personalize Content, Deliver It To The Customer’s Preferred Screen, Generate Meaningful Dialogue, Repeat

Northwestern University’s Media Management Center commissioned a study from innovation expert, Annette Moser-Wellman, to assist news organizations with adapting to the rapid fire changes taking place in their industry. Six Competencies of the Next Generation News Organization (pdf file) looks at emerging technologies like androids, sensors, interactive TV, WiMax, the Semantic Web and more. Then […]

A Window Into the Pain People Are Feeling

Republic Windows & Doors and Bank of America are facing a stiff PR challenge from organized labor that seeks to paint them as modern day Scrooges. According to Associated Press (and other sources) 200 factory workers are staging a sit in at Republic’s Chicago manufacturing plant, protesting their abrupt firing last week. The workers–some of […]

Spotlight On NW Creative: Free Geek

Free Geek is a non-profit organization in Portland that recycles computer parts, teaches people to make their own computer and provides said computers to people in need. In other words, their mission is about preserving the environment and economic justice/bridging the digital divide. Good stuff.

Atlanta Coughs Up Another Advertising Account

Talk about heading into enemy territory. The American Cancer Society is taking its ad account to Richmond. From Adweek: The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group’s Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review. Greg Donaldson, […]

Subliminal Advertising Isn’t Good, Mate

A TV station in Australia has been using one-frame logos as a way to help promote brands: The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28. During the introduction of nominated […]

Cutting Off A Campaign’s Legs

Are ad campaigns given enough time to work these days? The things that over the years have come to symbolize brands like logos–and in particular, taglines—are being changed to quickly and so often that it’s hard to keep up. Consequently, no one does. We all know how it works: Every time a new CMO comes […]