According to new research by Intermedia, IT staff are twice as likely to wear a heavy metal t-shirt as their non-IT counterparts. IT workers are also 34% more likely to sport a ponytail; 63% more likely to wear black jeans; and 32% less likely to wear clean clothes every day of the week. …
It’s All An Act
See the New York Times for the unmasking of an interweb caper. …
Caption It #20
[via Adfreak and Good Magazine] …
Consumer Generated Super Bowl Spot To Air In February
According to Chevrolet's press release from last Friday, college students from across the U.S. will compete to produce a Super Bowl spot for the automaker, giving consumer generated media its largest audience ever. The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. The spot will then air during Super Bowl XLI on February 4, …
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Insurance For Your Downloads
As more and more of our money is spent on virtual things--like music that's downloaded instead of bought on CD's, insurers will begin covering them for loss or theft. As the UK Independent reports: Nationwide has been the trail-blazer, including music and other entertainment downloads as standard in its home contents cover. The building society argues - and a lot of iPod users would agree - that these virtual music …
User Revolts Rock Web 2.0’s Boat
Ad Age, an old guard media company, seems to relish the unrest experienced by two prominent online startups last week. It was a tumultuous week for new-media companies. First, the student social-network Facebook suffered an uprising in response to new activity-tracking features. Then, changes to Digg.com's algorithm for weighing and ranking news stories touched off a minor upheaval by top contributors. In each case, …
Pimp My Pulp
According to MediaGuardian.co.uk, one best be careful with the word "pimp," or brace for litigation. One of the largest media companies in the world is flexing its muscle to stop anyone using a phrase beginning with the words: "Pimp my ...". Viacom, which owns MTV, the worldwide music channel, has sent threatening legal letters to a website about children' sweets and a shop that sells treats for pets, which it …
Quick, What Kind Of Jeans Does That Junior A.D. Wear?
According to Brandweek, popular jeans brand 7 For All Mankind is the top denim brand for Gen Y consumers ages 17-26. At least that's the latest according to a study conducted for the Retail Advertising and Marketing Association by SLANT, a marketing firm headquartered in Chicago. Other popular brands among this group include Diesel, Levis, Lucky and Gap. Citizens of Humanity, Old Navy, American Eagle, Guess and Joes …
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