I Can’t Talk Right Now, I’m Not Driving

By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]

Revenge of the Nerd’s Parents

Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you’re left to wonder where the brand is in this family mini-drama. Therapists could really improve the […]

Multi-Cultural California Ready To Weigh In

On Tuesday, millions of California voters will put a cap on the 2016 primary season. The Golden State’s total voter registration now stands at 17,915,053. That’s the largest number ever registered heading into a primary election. According to Los Angeles Times, California’s voter rolls grew by almost 650,000 in the final six weeks of registration. […]

Americans Have Lost Their Voice; Citi Exploits Said Weakness for Financial Gain

Do you feel that people around you are polite, but in a weirdly dismissive way? It’s okay, we all do. I don’t know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic […]

Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency

Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! […]

Trump’s “First Family” Look Is An Image That’s Hard To Beat

There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]

Eat Like A Shark. #JAWSomeJerky

Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

Tillamook and 72andsunny Do Dairy Right

Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]