Love, Sweet Love

Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. According to Campaign, MullenLowe’s new anthem is the hotel chain’s first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a […]

The Richards Group Keeps 7UP In the Mix

In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It’s an interesting twist to take a back seat to spirits, and one that could pay […]

From Mad Man To Pitch Man

Jon Hamm is a commanding figure in front of the camera. His character “Don Draper” could sell ice to Eskimos. As an actor playing an insurance pitchman, he’s not bad either. There’s drama in his delivery, and that’s what top tier clients pay out the large dinero for—some sizzle to help them stand out in […]

People Need Money And Socks, Movie Stars Included

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]

Pop Open A Canada Dry Ginger Ale And Just Chill

McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. No more Ginger Farm. No more root of relaxation. Put your feet up, it’s time to chill. […]

The Real Mad Men of Advertising Adds Real-World Context To The Drama

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while the AMC drama “Mad Men” was loosely aligned with some real events in the industry, it was of course heavier on drama than history. So to […]

DiGiorno Pizza Is Straight Out of The Oven

When it’s the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That’s how you put some star power […]