Dearest Customer, You’re Really Just a Target of Some Brand’s Accountability Strategy

Can TV adjust itself to the realities of direct marketing? TV doesn’t have much of a choice, experts say. Advertisers continue to demand greater targeting and accountability as the growth in Internet advertising heats up competition for budgets. Comcast and Starcom MediaVest now have some data to push things in that direction. Conducting a 16-month […]

MTV’s New Web Strategy

Facing increased competition from MySpace and YouTube for the hearts and minds of young people, MTV will launch an ambitious and risky Web strategy, according to Reuters. MTV’s web presence is already 150 sites strong, but the new plan is to build literally thousands more. [MTV] aims to build Web sites related to every personality […]

Bengals First NFL Team To Launch User-Created Video Site

Legend has it that Mark Twain said that when the end of the world comes, he wanted to be in Cincinnati because we’re 20 years behind the time. That may be so when it comes to matters of race relations and high culture, but in terms of what really matters–user-created content and online video–we’re ahead […]

CBS Places Ads On Eggs–With Jumbo-Sized Puns

From The New York Times: The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay […]

MLB Strong Arms Subscribers Of MLB.TV

Major League Baseball launched MLB.TV last year as the first major sport to make a push into live webcasts of their games last season for the low price of 14.95/month for access to over 300 games. The quality was adequate over a broadband connection unless one was trying to watch the Yankees broadcasts, in which […]