The Oregonian announced today that unemployment has breached 12% in the Beaver State and that it’s likely to go even higher. A fact which begs the question, what are Oregonians going to do about it? We regularly celebrate the creative and pioneering spirits inherent in the people of this state. But it’s time to do […]
Spotlight on NW Creative
On Sunday, when we picked up Lucy from her night at Stay Pet Hotel, a boutique hotel for dogs in NE Portland, two things happened. When we paid, Kim, the proprietor, handed us two nice images of our girl with Stay Pet Hotel branding added, thereby making our pet the star of a Stay Pet […]
Last November we took a quick look at Sub Rosa Spirits, the Oregon micro distillery run by Mike Sherwood. Today I got to meet Mike and sample his distinct-tasting Saffron Vodka and Tarragon Vodka, plus a rum and liqueur he’s preparing to bring to market. See the full story on Liquid Oregon.
People are bugging out because the financial world is spinning spinning spinning. These conditions make it exceptionally difficult for a bank to get its message out. But that’s not the case for credit unions, at least credit unions in the state of Washington. Seattle-based Big Bang Electrical’s new campaign for the Credit Unions of Washington […]
Eddie Bauer is a west coast L.L. Bean, but Neil Fiske the firm’s new CEO, wants to reach a little higher than the fishing streams and hunting grounds of its past. According to the Seattle Post-Intelligencer, the company is about to introduce a new mountaineering line called “First Ascent.” For more than a year, an […]
Rogue Ale’s Imperial India Pale Ale (I2PA) has received 25 awards for what’s inside the bottle. Now, they’ve received an award for the bottle. Rogue’s 750ml black ceramic Imperial bottle was one of the two packages to win a Gold Medal at BEVERAGE WORLD’S 12th Annual Best in Beverage Packaging contest. The Other Gold Medalist […]
Creative goes way beyond advertising. For instance, when you go the extra mile to providing tangible value, you are being creative. There are as many ways to do this as there are creative people working for forward thinking companies. With this in mind, I’d like to draw your attention for a moment to the work […]
Mike Sherwood, the alchemist behind Sub Rosa Spirits wrote to us today to say that his packaging received an Award of Merit at The Rosey Awards last night. “The folks at Magneto Brand Advertising did a great job with the Sub Rosa Spirits labels,” he says. Portland Mercury published a nice feature on Sherwood and […]
Portland’s Rumblefish is a unique agency, to say the least. They specialize in sonic branding. What’s sonic branding? For Pabst Brewing, Rumblefish produced PBR-branded CDs and 7″ vinyl records and gave copies to the bands–no strings attached–to distribute to their fans. Bands were so enthusiastic about the project, many threw CD release parties on their […]
Stumptown Cofee enjoys a unique position in consumers’ minds. Their offering is so distinctive, the brand needs next to no traditional advertising. Yet, the pieces they do choose to use like the old-fashioned postcard above or their newly redesigned website express the brand’s values perfectly.