Stephen Baker of BusinessWeek looks closely at ThisNext, a social network of shoppers, in his piece on “free labor”. Laura Sweet, an advertising creative director in her early 40s, is at the center of the story. Sweet creates content for free on ThisNext, which profits directly from her labor. Gordon Gould, who runs ThisNext describes […]
BusinessWeek’s Blogspotting blog endeavored to discover “voices of innovation” in social media. But “discover” may be too strong a word, since the list they provided features all the usual suspects. Seth Godin, for one, doesn’t like it. Trolling for traffic like this is beneath BW. This was a state of the art traffic trick about […]
Alan Wolk was asked by Valeria Maltoni to look into the future and tell us what he sees. I think we’re going to see a lot of brands behaving badly in social media. They’ll behave badly- or foolishly- because they can’t fathom that the one-way conversation is over and that consumers aren’t fascinated by what […]
This video has been around for awhile, but just in case you haven’t seen it yet… I love the scarf around the Facebook “f”. And how MySpace says, “Facebook is for nerds. It’s for college goobers who want to make study buddies.”
Facebook is no good. Need proof? Just read this lurid copy from across the pond. Gatecrashers turned a schoolgirl’s 16th birthday party into a riot – after she advertised it on the Facebook website. Georgina Hobday’s £1million town house was ransacked by yobs. Among the trouble-makers were a 20-strong gang called the Facebook Republican Army, […]
Breaking news from the mergers and acquisitions department in San Francisco…Six Apart has acquired Pownce. We have been impressed not only with the vision for Pownce but the great work of Leah Culver and Mike Malone and are very happy that they will be joining us. We’re also very excited to welcome Kevin Rose and […]
Paul Brogan, a “sports rapper” from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace. PAUL BROGAN – MLB WORLD SERIES RAP According to Brian Morrissey of Adweek, Timberland’s partner MediaHub spoke with the top video destinations, YouTube […]
Bacon Salt is a fat free, zero calorie, low sodium, vegetarian, Kosher, seasoning salt that makes everything taste like bacon. Bacon Salt is also the focus of Brian Morrissey’s new article on small companies that use social media to their benefit.