Please Hold, Our CEO Is Updating Her Spacebook Page

Tim Brunelle is calling for executive-level participants in this Participation Age thingamajiggy. It’s not enough to trot out the resident one or two social media experts inside the agency, and have a pleasant forced laugh around how “the kids” in your agency are “participating.” I truly believe the CEO, President, Chairman, CFO, CCO, ECD, Head […]

Social Media Skills Are Generally Lacking

According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps. TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies’ abilities to help. TNS found, […]

Knowing Where To Drill Is Key. Knowing How To Drill Is Also Good.

One of my favorite bloggers, Scott Karp, is at it again. He’s eloquently addressing the things I’m thinking about and working on in a way that shines light precisely where I need it, when I need it. Yes, Karp’s that good. I think you’re going to see more social networking sites go vertical, but they […]

Soc Net Fatigue Sinks Click Rates

The Web self tends to be a marketed version of the real thing, more an example of how thoroughly we’ve all internalized the branding process than an outbreak of revelation. –Rob Walker in Fast Company Spike Jones at Brains on Fire picks up on Walker’s FC piece on online identity and has this to add: […]

RU n The Biz?

Yesterday, Variety, in association with Jobster, launched The Biz, the first social networking website for the entertainment business. The Biz seeks to serve as on online community for media professionals who can, among other things, search for jobs, pitch projects and exchange ideas. It also will serve as a venue for job recruiters who will […]

CEO in the Spotlight: Gina Bianchini

Gina Bianchini is an appealing spokesperson for social networking. The Stanford MBA and former financial analyst at Goldman, Sachs is now working with Netscape founder Marc Andreessen on Ning, a service provider that enables one to build soc nets around any interest. So far, 170,000 people or groups have chosen to do so. Here’s the […]

Yet Another Facebook Story: Who Moved My Cheese?

Motley Fool wants to know how much Facebook is worth. So they posed the question to Anders Bylund, Rick Aristotle Munarriz, and Tim Beyers. This is what Bylund says: Since some of the finest marketing minds in the world have tried and largely failed to monetize social networking already, I see many years of losses […]

Whatever You Do, Do Not Recreate MySpace

Social media consultant, Brian Oberkirch, doesn’t want brands to waste resources by building their own social networks. Here’s what he does want to see: What would save you money and me time, is for you to be like the Web. Made up of small pieces that connect just about everywhere. Just add bandwidth & remix. […]