For most organizations there are very real risks associated with NOT preserving web content. A stringent regulatory environment, greater focus on privacy policies, and evolving electronic data preservation standards have highlighted these risks. According to The New York Times, Tribal DDB is teaming with Nextpoint, on a new archiving product called Cloud Preservation specifically to […]
Steve McKee of McKee Wallwork Cleveland, and author of the book When Growth Stalls, recently attended “a confab of senior-level executives who oversee online and digital activities at a variety of leading corporations.” He found, much to his surprise, that these execs didn’t give a rat’s ass about social media. As I milled around the […]
I think we all know people who hold too closely to ideas they consider their own. Ideas become like babies to these people, and babies need protecting. Barry Lowenthal of The Media Kitchen thinks it’s a mistake, particularly for agencies, to behave this way. When people hoard information, they immediately limit the potential for idea […]
Brian Solis is a PR guy. Naturally, he doesn’t refer to himself as such, becasue “digital analyst, sociologist, and futurist” sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today’s Facebook “Like” and the old “Fan” motif that FB used to employ. In Facebook, it’s not […]
People are irritated and Edge Gel, for one, is doing something about it. Via its @EdgeShaveZone Twitter page and #soirritating hashtag, Edge is slowly developing a following of gripers in effort to “own irritation prevention” in consumers minds. According to Ad Age, Jeffrey Wolf, Edge’s senior brand manager, terms it “the anti-irritation platform.” And it’s […]
Euro RSCG Worldwide has officially launched Euro RSCG Social, a new cross-discipline, cross-leadership social media arm of the global agency network. “We put digital at the core of our agencies globally back in 2005. Today we’re probably doing more in the social media space than any other agency globally and this move simply groups all […]
MOMA in Sao Paulo is having some fun by placing today’s must have social technologies in retro advertising settings. Visit Bit Rebels for the Twitter and Facebook versions, or visit Beautiful Life for a better idea of how these ads were used to promote agency seminars.
Laura Vanderkam writing on the Reuters blog, peels some of the unseemly gloss from the lips of social media marketing. Many are doing it solely for the social outlet. Or something … But in an economy where 26% of us, according to a Kelly Services survey, consider ourselves free agents, many view it as something […]