For The Digitally Self-Absorbed

Augie Ray, a senior analyst at Forrester has identified eight things he’s “sick of” in social media. One of the eight–Narcissism–grabbed my attention. There are many different kinds of narcissists in social media: There are Snow White Narcissists who every day sing about the greatness of their lives, the brightness of their futures and their […]

Is The Craft Of Copywriting Irrelevant To Social Media Marketing?

Oreo’s Facebook page is insanely popular. According to Ad Age, one of the reasons for the Kraft brand’s success on Facebook has to do with the conversational nature of the Wall posts. As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. There’s increasing […]

Web Celebs Move Metal

According to The Wall Street Journal, Lexus is enlisting people with a strong following on Twitter and other social media to create buzz around its products. Its new campaign includes online videos that show actress and comedian Whitney Cummings interviewing an array of social-media heavyweights as they take the Lexus CT 200h for a spin […]

Don’t Fear Your Data, Preserve It

For most organizations there are very real risks associated with NOT preserving web content. A stringent regulatory environment, greater focus on privacy policies, and evolving electronic data preservation standards have highlighted these risks. According to The New York Times, Tribal DDB is teaming with Nextpoint, on a new archiving product called Cloud Preservation specifically to […]

What’s A Hashtag? Social Media Just Isn’t That Cool Anymore.

Steve McKee of McKee Wallwork Cleveland, and author of the book When Growth Stalls, recently attended “a confab of senior-level executives who oversee online and digital activities at a variety of leading corporations.” He found, much to his surprise, that these execs didn’t give a rat’s ass about social media. As I milled around the […]

Control Is An Illusion Kept Alive By Ego

I think we all know people who hold too closely to ideas they consider their own. Ideas become like babies to these people, and babies need protecting. Barry Lowenthal of The Media Kitchen thinks it’s a mistake, particularly for agencies, to behave this way. When people hoard information, they immediately limit the potential for idea […]

Yet Another Facebook Story: The Difference Between “Fans” And “Likes”

Brian Solis is a PR guy. Naturally, he doesn’t refer to himself as such, becasue “digital analyst, sociologist, and futurist” sounds so much better. Speaking of sounding so much better, Solis does us the favor of distinguishing between today’s Facebook “Like” and the old “Fan” motif that FB used to employ. In Facebook, it’s not […]