This is the hype machine and the the hype machine is deafening. Chugga, Chugga, Chugga the hype machine goes. That's the sound of spinning yarns into memes and trends. Social media is the new this. Content is the new that. And so on. Which is why I find this cold glass of water (or is it sand in the gear box?) from serial entrepreneur Kaila Colbin refreshing. In the provocatively titled “Can We Please …
#BreaktheMonotony Social Media Campaign from SPAM Rolls Out in Real-Time
Content is the substance of real-time social media marketing. Now, how do we make it good and make it current at the same time? Isn't that like walking and chewing gum? #DeliciousPairings Happy SPAM meat clouds and soft bread pillows. I wrote a haiku about it! bit.ly/W6pBpS #BreakTheMonotony— The SPAM® Brand (@SPAMbrand) March 26, 2013 According to the Star-Tribune, the social media campaign is …
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Tweeted Ad From Nike Golf Sails Out of Bounds
Nike Golf Tweeted a simple aphorism and a storm erupted. People are so sensitive! “Winning takes care of everything.” @tigerwoods, World #1. twitter.com/nikegolf/statu…— Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike's ways. So are the instapundits on blogs, Twitter and Facebook. Some are saying a "winning solves all" mentality happens …
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Volvo Fans Find Love (And Lots of Visual Content) On Instagram
People love to look at cars and let their imaginations take them on fuel-injected trips. Thankfully, car entusiasts have a plethora of images to peep on social platforms like Flickr, Facebook, Twitter, Pinterest and Instagram. According to Digiday, "the strategy for Volvo on Instagram is simple: show off car models and their unique features." I like the boldness in product forward advertising. People don't …
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Welcome to the Age of Social Media Rubbernecking
I was working and in meetings early Monday when Burger King's Twitter account got hacked. It was a problem for Burger King, for sure – plus a big headache. While the whole thing probably lasted a couple of hours, it spawned all sorts of breathless blog posts in reaction, with titles such as: “After Hack, Burger King Needed a Brand Publishing Response” “@BurgerKing Becomes McDonald's: What You Missed …
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President Obama Embraces Google+. Now, Will You?
Google+ is the unloved soc net. But that may begin to shift, now that President Obama is using the platform's Hangout feature for a virtual town hall, or "Fireside Hangout" this Thursday, just two day after his State of the Union address. According to Google, selected participants will ask the President their own pre-screened questions starting Thursday at 4:50 p.m. EST. BTW, President Obama's Twitter …
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We’re Taking The Concept of “Brand Impressions” Much Too Lightly
My friend Tom Asacker perked up when I wrote this the other day: "As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger than affixing pixels." Tom replied, "Content hole?" More like content glut." It's a subject …
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Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday
On the heels of Oreo's big Super Bowl win during Sunday's Super Bowl #blackout, are we ready to say real time marketing is a new trend? It's a topic NPR's "Talk of the Nation" picked up and ran with today. Oreo's ad team took just five minutes to conceive and produce the ad, according to company spokeswoman Laurie Guzzinati. This was made possible by proximity. Marketing executives from Oreo’s parent company, …