Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now

MUKILTEO—Boeing’s Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America’s largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by SocialMedia.org, a corporate membership organization and […]

Is Social Media Marketing Paying The Bills In Your House?

According to several reports from Wanted Analytics, marketing managers with social media skills are in high demand, particularly in New York City and San Francisco. I’m not sure what “marketing managers” means, because it could mean any number of things depending upon the context. Case in point, I interviewed for two different high level social […]

Learn To Talk Before You Tweet

Is your “brand voice” having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that “brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how […]

With Gigya, Social Media Integration Is A Pleasure, Not A Chore

How do brands, and their agencies, tame the social media marketing beast? If they’re smart, they get help managing a process that is growing increasingly complex by the day. One company publishers and brands turn to is Gigya, a venture backed Silicon Valley-based company started by a team of Israeli technologists in 2006. Gigya helps […]

To Build A Real Following On Facebook, Take The High Road

North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring “socially-reckless” character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. “You can’t expect someone to return your ‘Follow Us […]

Roger McNamee On HTML5 And The Future of The Web

Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven’t had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft’s share of internet-connected devices has gone from 95% to under 50% in 3 […]

Community Managers, This One’s For You

Laura Fitton’s firm, oneforty, realized that the growing complexity in managing social media marketing programs was a problem in need of a solution. “We saw painful-looking improvised solutions – spreadsheets, docs, project management software – stretched to their breaking point to try to coordinate social programs,” says Fitton. “When we realized we could help – […]

Promotions Continue To Mutate Into Consumer Generated Social Motions

Four Points by Sheraton, a Starwood brand, is eliciting travel stories from its audience in a new Facebook-based promotion. Those with compelling stories can enter the “Win $25K” contest via Four Points’ Facebook page now through August 10th. Here’s a sample entry on Facebook: Late one night, I go to a small hotel, walk up […]