In a new piece on AdAge, Friend of AdPulp (FoA) and BeanCast host, Bob Knorpp challenges the content-centric world view that’s so prevalent in marketing circles today. We create endless blog posts and tweets and videos to fulfill our perceived need for content and call it our social-media strategy. Trouble is it’s not really a […]
When The Google shifts its algorithm, money changes hands. Big money. As in billions of U.S. dollars. According to CNNMoney.com, the search giant’s recent the algorithm change shifted $1 billion in annual revenue. Some of the losers felt the hit immediately. Mahalo.com laid off 10% of its workforce last week thanks to what CEO Jason […]
Sticks and stones make break Google’s bones, but words will never hurt her. Yet, dart-like words are flying. According to Times of India, Google denied that the US government meddles in its business decisions after Chinese state media published an opinion piece saying the Internet-search company is a “tool” of US foreign policy. Google is […]
In a chess move with so-called Content Farms, The Google revised its methods to improve the usefulness of its results last week, according to The New York Times. But the new algorithm change does not address the full scope of techniques that sites use to manipulate Google. It is a constant cat-and-mouse game — as […]
According to David Segal of The New York Times, J. C. Penny gamed Google’s search results and is now paying the price for its actions. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for “Samsonite carry on luggage.” Two hours later, it was at No. 71. At […]
To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010.