You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.

Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]

Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […]

Everything Is A Remix…Some “Things” More So Than Others

Goodby Silverstein & Partners launched a revised identity recently. Now, people inside the agency and out are questioning its provenance. According to Adweek, GS&P’s new logo looks suspiciously like one used a century ago by some (now-defunct) company called S & Co. “Making something old new again was my full intention and I’m very happy […]

Google Teams With Hip Partners For Chromebook Sampling Opportunities

Ace Hotel New York and Google have teamed up to put the brand new Chromebook in the hands of guests and lobby visitors at Ace Hotel New York. “For the savvy travelers who stay at the Ace, the speed, simplicity and security of Chromebooks are an ideal tool to keep you always connected no matter […]

What Camp Are You In? The Mayo Camp Or Miracle Whip Camp?

Miracle Whip is not afraid of its detractors. In fact, the Kraft brand is embracing them. For instance, when you visit the brand’s YouTube page, you can say you love, or hate, the product. Here are some new TV spots that reinforce the split by ask, “Are You Miracle Whip?” It’s a strangely worded question, […]

Budweiser Needs More Than A Sampling Program, We’ve All Tried The Product

Budweiser, the most popular beer brand in America, is kicking off a massive promotional push with a nationwide giveaway of 500,000 free samples in US bars, pubs and restaurants in an effort to shore up an alarming erosion in sales. Sales were down 9.5% last year, according to the trade publisher Beer Marketer’s Insights, the […]

“One Free Insole” Is One Hell Of A Sampling Effort

According to The New York Times, Dr. Scholl’s for Her is planning to insert mate-less insoles into 2.7 million magazines and give out another 300K via the brand’s Facebook page. The thought is women who slip the insole into their sandals, slingbacks or shoes with straps cannot help comparing it to their left shoe as […]

Sampling Is A Tactic Brands Can Sink Their Teeth Into

Honest Tea is a product you might like, if you try it. To that end, the brand seeks to provide 2 million free samples this summer, according to Ad Age. “How many messages are people hit with every day?” asked Seth Goldman, founder of Honest Tea, which is 40%-owned by Coca-Cola. “It’s the quality of […]