mono Plays Twister With The Old RFP

According to Ad Age, “in Minneapolis, the agency picks YOU!” That’s right, mono will give away $125,000 in Out of Home media to the client with the best dance moves. REQUEST FOR PROPOSALS $125,000 in free media dollars from mono. Project Overview mono, Advertising Age and the AAAA’s 2010 small agency of the year, is […]

Hide And Go Tweet

JetBlue’s senior VP-marketing and commercial, Marty St. George, decided to test agencies currently vying for the airline’s marketing account by asking on their Twittership. I don’t know which agencies JetBlue is testing, nor how they faired. What I do know is that agency people who “get” Twitter jumped on this loose ball. In response to […]

Request For Fairness (RFF)

Agencies and clients are peas in a pod. Right? Uh, not always. Jennifer Modarelli, president of White Horse in Portland, writing on Ad Age says the request for proposal process is messed up. Even though RFPs precede an actual business relationship, they contain an implied transaction: We’ll invest heavily in time, brainpower and, yes, emotion […]

Zen and the Art of New Business Maintenance

Eric Karjaluoto of SmashLAB in Vancouver, BC is sharing an interview he did with business development consultant Blair Enns of WinWithoutPitching. Enns has a lot of great things to say. Witness: The only real way for a firm to shift the power is to eliminate as many substitutes to hiring their firm as possible. They […]

Tell Trumpet Your Problems

Agency Spy took note of an original idea from Trumpet in New Orleans. Instead of responding to yet another boring Request for Proposal, Trumpet has issued it’s own RFP, but with a twist. Trumpet’s RFP stands for Request for Problem. Their hope is that potential clients will submit their marketing problems via this web-based channel. […]

Shopping For Creative At Craig’s

Craigslist is home to many things, some of which prove to be valuable. The Lower Columbia River Estuary Partnership (Estuary Partnership) requests proposals and qualifications for the development of a strategic plan for a consumer education campaign. This campaign will inform consumers on the significant risks to human and environmental health that are associated with […]