Last December we reported on the growing popularity of Kalashnikov vodka …
Pure Content–Oxymoron Of The Moment
Chicagoist is running a highly favorable piece on Costello's, which just so happens to be my local sub shop of choice. One commentator, Kris, asked, "Is this a blog entry or an advertisement? What gives?" Kris must not realize that everyone's a creative director today. That customers often know how to make better ads than the client, or god forbid, the client's ad agency of record. Pardon me, I'll work on the …
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Soapboxes For Everyone
In the comments area on Gaping Void, Dwight Little recently had this to say, "Advertising as we know it is ineffective. Advertising as we know it is obsolete. Advertising as we know it is extinct. Have I got that right? Once again, I ask Hugh - and Keith and the rest - if "the 'conventional' ad biz must die a quick and sudden death," what will replace it? I'm not trying to be snarky or insincere. I am genuinely …
For Lovemarks To Count They Must Be Genuine Article
The anti-Lovemarks argument just found its voice (or at least one I can readily comprehend), thanks to Rob at Bad Marketing. He writes: "Lovemarks isn't complete bunk. The vitriolic response comes because this ad agency has created and hyped the idea, and pretends they can recreate, even manufacture it. Most of us probably have some brand that we have an irrational attachment to, and see the same behavior in people …
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Bud Still Struggling To Find Taste
from Adweek: Anheuser-Busch considered running a spot during this year's upcoming Super Bowl that parodies Janet Jackson's infamous "wardrobe malfunction" that took place during the halftime show of last year's game, but decided against it after consultation with Fox and NFL officials. "We basically came to the conclusion at the same time" that the commercial, created by Omnicom Group's DDB in New York, resurrected …
See No Evil
from Middle East Online: British Muslim activists have stepped up a campaign to deface or rip down advertising billboards featuring scantily-clad women in communities with large numbers of Muslims. Ads for perfume, hair dye, bras and television programs are among those that have been attacked. Photographs of semi-dressed women are the most frequently targeted, with the offending body parts painted over or ripped …
Famous Man Of Letters Blames Interruption Marketing For Many Of Our Ills
The Sunday newspaper insert, Parade, asked Norman Mailer, "If you could do one thing to change America for the better, what would it be?" Mailer said, "If the desire to read diminishes, so does one's ability to read. The search for a culprit does not have to go far. The constant interruption of concentration on TV advertising not only dominates much of our lives, but over the long run is bound to bleed into our …
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Puritans Opt Out
from NY Times: There are, it seems, subscribers who dislike Sports Illustrated's annual swimsuit issue. They do not want to see it and they certainly do not want it sent to them. They view the sensuous lounging of supermodels in expensive bikinis as alien to the mission of a weekly sports magazine. The anti-swimsuit-issue backlash never developed into a mass movement of anti-bikinists burning the special winter …