Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the […]
Airstream sends me their email newsletter once per week. It’s called “Rivet.” As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog. The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on […]
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, […]
When Jen Stack, Director of Communications at Colle McVoy, sends me something, I pay attention. I pay attention because Colle McVoy in Minneapolis sends the best branded merchandise, a.k.a. gifts, of anyone in the business. Whether it’s a packet of notecards, chocolates, or a new planner for 2018, it’s always well-made, thoughtful and useful. Because […]
OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they’re busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a […]
Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a […]
Retail is the point of decision in consumer marketing. When a person stands before a product in the store, it’s decision time. The same holds true for people placing products in an online Shopping Cart. Will the shopper abandon or will she purchase? These are fundamental questions for the country’s greatest retailers to address on […]
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