Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. Typically, a rock band uses their music video to “sell” their song. Placing an actual product […]
Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto […]
A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan […]
According to Toronto Star, researchers parsed 793 songs on Billboard Magazine’s top 100 lists from 2005-2007 and found that 21.3 per cent of them referred explicitly to alcohol and of those, 24.3 per cent referred to alcohol by brand. The brands mentioned most often were Patrón Téquila, Grey Goose Vodka, Hennessy Cognac and Cristal Champagne. […]
Subaru has presence in a new reality series on Sundance Channel, which doesn’t take traditional advertising. The series, which debuted last night, is called “Ludo Bites America” and stars Ludo and Krissy Lefebvre. Sundance said that “Ludo” dovetails with an adventurous Subaru brand as the eponymous chef leaves behind the traditional restaurant business and gambles […]
Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby’s the writer of the two, but Clow is Clow. On the topic of brand planning, for instance, Clow shows how he’s Clow: We have got to reinvent the intellect of our business. The intellect of our […]
“POM Wonderful Presents: The Greatest Movie Ever Sold” is Morgan Spurlock’s new movie. Despite the clunky title, it’s likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance. The “Super Size Me” director convinced 15 companies to pay $1.5 million to fund his […]
WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.
The Toyota Highlander will be starring in a new show from TBS this summer. According to Multichannel News, Turner Entertainment and Toyota are working together to produce upcoming original series Are We There Yet? ACE Media Corp. and Burrell Communications Group put the deal together. Toyota is the exclusive auto sponsor of the series, which […]
According to Christina Warren at Mashable, in the original HBO television series, Sex and the City, “Carrie’s Mac was practically its own character.” But no longer. Now, as the franchise’s second feature film fills the big screen, Ms. Bradshaw and her friends are the Windows platform, thanks to a product placement deal with HP.
BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]
Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]