Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]
Microsoft is taking a page from Mitt Romney’s playbook and going on the attack. But in a very nice way. Here’s a print ad the company is running in The Wall Street Journal and other national newspapers of note. Let’s examine some copy from the ad: “To be clear, there’s nothing inherently wrong with wanting […]
Today at the Seattle Interactive Conference the discussion was focused on all things digital. But among the vendors in the conference hall was a seemingly old school idea: a new magazine, online, and offline, called The Social Media Monthly. Now on its third issue, and available at newsstands across the country, the magazine contains thinkpieces […]
Look, I’m sympathetic to the cause, but I’ve noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one […]
According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie [email protected] for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie [email protected], with 14 ad pages, is Express, the apparel retailer, which […]
I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the […]
Adweek’s Micahel Wolff thinks that copywriters and art directors fell out of love with magazines. He also notes that “television advertising was once lowbrow—jingles and irritating repetition—and national magazine advertising highbrow, or at least high craft: compressed language, compelling image, precise message, tailored information. Witty, sexy, informative. That perfect marriage of image and word.” Let’s […]
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]
To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010.
Artist Levi van Veluw hand-made two mannequins from scratch in his studio in the Netherlands, and photographed them. “City” consists of model cars and other miniature objects as well as small, wooden blocks, while actual moss, grass, leaves, flowers and mud were used to create “Nature.”
Dagens Industri is the largest business paper in Scandinavia with 393,000 daily readers. And the paper would like to boost circulation from there by appealing to people busily caught up in the YouTubification of the world.