I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the […]
Adweek’s Micahel Wolff thinks that copywriters and art directors fell out of love with magazines. He also notes that “television advertising was once lowbrow—jingles and irritating repetition—and national magazine advertising highbrow, or at least high craft: compressed language, compelling image, precise message, tailored information. Witty, sexy, informative. That perfect marriage of image and word.” Let’s […]
First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]
To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010.
Artist Levi van Veluw hand-made two mannequins from scratch in his studio in the Netherlands, and photographed them. “City” consists of model cars and other miniature objects as well as small, wooden blocks, while actual moss, grass, leaves, flowers and mud were used to create “Nature.”
Dagens Industri is the largest business paper in Scandinavia with 393,000 daily readers. And the paper would like to boost circulation from there by appealing to people busily caught up in the YouTubification of the world.