When Content Scores Points For Brands, It Doesn’t Need Much Defense

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

House of Morgan Uses Socialist Imagery To Promote Responsible Capitalism

Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. According to Adweek, the brand’s new 60-second anthem and other elements in the campaign “echoes New Deal-era murals by artists like Thomas Hart […]

India Issues Its Men A Challenge Via The Newspaper

Here’s a pretty direct newspaper ad that ran in the Times of India: The Huffington Post has more about the backstory on the ad: In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men […]

Should You Advertise In Unfriendly Territory? The Mormons Do.

Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like […]

Despite Rumors To The Contrary, Print Still In Play

Given that Newsweek plans to stop printing its magazine by year end, and rely on digital distribution to carry the load, one might be tempted to surmise that the sky is falling on print. But from the look of things, the sky is in the same place it was last time we checked. According to […]

Will The Newspaper Industry Save Itself By Reinventing Online Advertising?

Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes […]