The Compelling Communicator Shows You How To Design Effective Presentations

If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author […]

Some Light Holiday Reading: The Evolution Of Advertising

Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend.

You’re Only As Great As Your Last Big Invention

“If you just hire people with ads on the resume they’ll probably make you more ads.” -Robbie Whiting It’s not enough to just make ads today, ad people need to let their inner inventor out to play. That’s the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in […]

The Art Of The Pitch Aims To Help You Get Ahead

What’s the difference between a talented ad executive and a talented and successful ad executive? Often times, the successful one knows how to present. While many people are lamenting the pervasiveness of spec creative, or the futility of the pitch process, Peter Coughter argues the case for successful presentation and pitching skills in The Art […]

Spotlight On NW Creative: Jelly Helm at Portland Creative Conference

Editor’s Note: The following piece was written by Darby Burn Strong, who attended Portland Creative Conference on Saturday at Newmark Theatre in downtown Portland. The organizers kindly provided a press pass, and gladly honored it when Darby showed up in my place. PORTLAND—Unlike many conferences, where frenzied “participants” with bloodshot eyes scurry around maze-like super […]

Spotlight On NW Creative: Black Tonic

Portland startup Black Tonic is offering creative professionals exactly what they need–greater control of remote creative presentations. Black Tonic presenters can modify the presentation material on-the-fly and choose in real-time what the audience sees on the presentation web page. Co-founder David Price says, “Clients see only what presenters are putting in front of them, and […]

Zen and the Art of New Business Maintenance

Eric Karjaluoto of SmashLAB in Vancouver, BC is sharing an interview he did with business development consultant Blair Enns of WinWithoutPitching. Enns has a lot of great things to say. Witness: The only real way for a firm to shift the power is to eliminate as many substitutes to hiring their firm as possible. They […]

While the Story Teller Speaks, A Door Within the Fire Creaks

Are you a story telling genius with a gift for making slide shows? Are you also in need of some extra cash? Great, this could be your contest… Fuze Meeting is offering a $5000 Grand Prize in its “Tell A Story in 30 Slides (or less!) Contest.” Fuze Meeting & SlideShare "Tell A Story" Contest […]