What often separates the most successful ad people from others? The ability to effectively speak and communicate. We all can have great ideas and vision, but without the ability to sell them, those ideas won’t get anywhere. And public speaking is of the areas ad agencies often don’t train employees or work to nurture their […]
If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author […]
Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend.
“If you just hire people with ads on the resume they’ll probably make you more ads.” -Robbie Whiting It’s not enough to just make ads today, ad people need to let their inner inventor out to play. That’s the message unleashed by Robbie Whiting, director of creative tech and production at Duncan/Channon, last Friday in […]
What’s the difference between a talented ad executive and a talented and successful ad executive? Often times, the successful one knows how to present. While many people are lamenting the pervasiveness of spec creative, or the futility of the pitch process, Peter Coughter argues the case for successful presentation and pitching skills in The Art […]
Editor’s Note: The following piece was written by Darby Burn Strong, who attended Portland Creative Conference on Saturday at Newmark Theatre in downtown Portland. The organizers kindly provided a press pass, and gladly honored it when Darby showed up in my place. PORTLAND—Unlike many conferences, where frenzied “participants” with bloodshot eyes scurry around maze-like super […]
Portland startup Black Tonic is offering creative professionals exactly what they need–greater control of remote creative presentations. Black Tonic presenters can modify the presentation material on-the-fly and choose in real-time what the audience sees on the presentation web page. Co-founder David Price says, “Clients see only what presenters are putting in front of them, and […]
Eric Karjaluoto of SmashLAB in Vancouver, BC is sharing an interview he did with business development consultant Blair Enns of WinWithoutPitching. Enns has a lot of great things to say. Witness: The only real way for a firm to shift the power is to eliminate as many substitutes to hiring their firm as possible. They […]
Are you a story telling genius with a gift for making slide shows? Are you also in need of some extra cash? Great, this could be your contest… Fuze Meeting is offering a $5000 Grand Prize in its “Tell A Story in 30 Slides (or less!) Contest.” Fuze Meeting & SlideShare "Tell A Story" Contest […]
Do you routinely make great presentations? If you answered yes, you’re the woman, please skip this post. If you answered no, read on. Dave Yewman, author of On Getting to the Point, is offering a Workshop on getting to the point at WebVisions in Portland on Wednesday, May 20 from 2:00 pm to 5:00 pm. […]
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Sally Hogshead on one of my pet peeves: Most of us spend a lot of time on the material in the presentation, and very little on the presentation itself. But dumping your notes into PowerPoint slides is akin to serving Bobby Flay cuisine on dirty paper plates.